Four Hour Work Week


Money is multiplied based on the number of W’s you control in your life, What you do, where you do it, when you do it, whom you do it with eustress- is a positive stress given by a role model or personal trainer or life coach that causes us to push past our limits. stress that is healthy and stimulates growth

Remove Distress and find Eustress

Pg. 37 Q & A:

  1. How has being “realistic” or “responsible” kept you from the life you want?
  • By being realistic and responsible, I have stopped pursuing Art as a hobby or career path. The realistic and responsible path I have chosen has made me feel unfulfilled and given me a lack of purpose.
  1. How has doing what you “should” resulted in subpar experiences or regret for not having done something else?
  • By doing something I “should” I have invested my time in companies and organizations that do not line up with my values and purpose. This has left me with regret for sacrificing my time and distancing myself from things I value spending my time with.
  1. Look at what you’re currently doing and ask yourself, “What would happen if I did the opposite of the people around me? What will I sacrifice if I continue on this track for 5, 10, or 20 years?”
  • If I were to do the opposite of what other people around me were doing, I would work for a company I like or work for myself. Take time off when I want. Work from where I want. Work with the people I want. If I continue on this track in 5, 10, or 20 years I will be working at the Davenport as a manager or supervisor of guest services or another department. Making a salary and working odd long hours.

Action may not always bring happiness, but there is no happiness without action

-Benjamin Disraeli, former British Prime Minister

Most people will choose unhappiness over uncertainty.

Conquering Fear = Defining Fear

I am an old man and have known a great many troubles, but most of them never happened.

-Mark twain

Pg. 46 Q&A:

Define your nightmare, the absolute worst that could happen if you did what you are considering.

  1. What doubt, fears, and “what-ifs” pop up as you consider the big changes you can -to make? Envision them in painstaking detail. Would it be the end of your life? What would be the permanent impact, if any, on a scale of 1-10? Are these things really permanent? How likely do you think it is that they would actually happen?
  2. What steps could you take to repair the damage or get things back on the upswing, even if temporarily?
  3. What are the outcomes or benefits, both temporary and permanent, of more probable scenarios?

Now that you’ve defined the nightmare, what are the more probable or definite positive outcomes, whether internal (confidence, self-esteem, etc.) or external? What would the impact of these more-likely outcomes be on a scale of 1-10? How likely is it that you could produce at least a moderately good outcome? Have less intelligent people done this before and pulled it off?

  1. If you were fired from your job today, what would you do to get things under financial control?

Imagine this scenario and run through questions 1-3 above. If you quit your job to test other options, how could you later get back on the same career track if you absolutely had to?

  1. What are you putting off out of fear?

Usually, what we most fear doing is what we most need to do. That phone call, that conversation, whatever the action might be — it is fear of unknown outcomes that prevents us from doing what we need to do. Define the worst case, accept it, and do it. I’ll repeat something you might consider tattooing on your forehead: What we fear doing most is usually what we most need to do. As I have heard said, a person’s success in life can usually be measured by the number of uncomfortable conversations he or she is willing to have. Resolve to do one thing every day that you fear. I got into this habit by attempting to contact celebrities and famous business people for advice.

  1. What is it costing you — Financially, emotionally, and physically — to postpone action?

Don’t only evaluate the potential downside of action. It is equally important to measure the atrocious cost of inaction. If you don’t pursue those things that excite you, where will you be in one year, five years, ten years? How will you feel having allowed ten more years of your finite life to pass doing what you know will not fulfill you? If you telescope out 10 years and know with 100% certainty that it is a path of disappointment and regret, and if we define risk as “the likelihood of an irreversible negative outcome,” inaction is the greatest risk of all.

  1. What are you waiting for?

If you cannot answer this without resorting to the previously rejected concept of good timing, the answer is simple: You’re afraid, just like the rest of the world. Measure the cost of inaction, realize the unlikelihood and repairability of most missteps, and develop the most important habit of those who excel and enjoy doing so: action

Do not overestimate the competition and underestimate yourself. You are better than you think.

What makes you excited? Not what makes you “happy” seek excitement

Boredom is the enemy, not some abstract “failure”

Dreamlining- Putting a timeline on your dreams

-Similar to goal-setting but differs in several fundamental respects:

  • The goals shift from ambiguous wants to defined steps.
  • The goals have to be unrealistic to be effective.
  • It focuses on activities that will fill the vacuum created when work is removed. Living like a millionaire requires doing interesting things and not just owning enviable things.

Pg. 57 Q & A

  1. What would you do if there were no way you could fail? If you were 10 times smarter than the rest of the world?

Create two timelines— 6 months and 12 months — and list up to five things you dream of having (including, but not limited to, material wants; house, car, clothing, etc.) being (be a great cook, be fluent in chinese, etc..) and doing (visiting Thailand, tracing your roots overseas, racing ostriches, etc.) in that order. If you have difficulty identifying what you want in some categories, as most will, consider what you hate or fear in each and write down the opposite. Do no limit yourself, and do not concern yourself with how these things will be accomplished. For now, it’s unimportant. This is an exercise in reversing repression.

  1. What would you do, day to day, if you had 100 million in the bank?
  2. What would make you most excited to wake up in the morning to another day?

one place to visit– 

one thing to do before you die (a memory of a lifetime)

one thing to do daily

one thing to do weekly

one thing you’ve always wanted to learn– 

  1. What does “being” entail doing?

Convert each “being” into a “doing” to make it actionable. Identify an action that would characterize this state of being or a task that would mean you had achieved it. People find it easier to brainstorm “being” first, but this column is just a temporary holding spot for “doing” actions. Here are a few examples:

Great cook -> make Christmas dinner without help

Fluent in Chinese-> have a five-minute conversation with a Chinese co-worker

  1. What are the four dreams that would change it all?

Using the 6-month timeline, star or otherwise highlight the four most exciting and/or important dreams from all columns. Repeat the process with the 12-month timeline if desired.

  1. Determine the cost of these dreams and calculate your Target Monthly Income (TMI) for both timelines.

If financeable, what is the cost per month for each of the for dreams (rent, mortgage, payment plan installments, etc.)? Start thinking of income and expense in terms of monthly cash flow – dollars in and dollars out – instead of grand totals. Things often cost much, much less than expected. For example, a Lamborghini Gallardo Spyder, fresh off the showroom floor is $260,000 can be had for $2,897.80 per month.

Sample Dreamline-

Tomorrow Becomes Never

Doing something unimportant well does not make it important.

Requiring a lot of time does not make a task important.

What gets measured gets managed

80% of the consequences flow from 20% of the causes.

80% of the results come from 20% of the effort and time.

80% of the company profits come from 20% of the products and customers.

80% of all stock market gains are realized by 20% of an individual’s portfolio

  1. Which 20% of sources are causing  80% of my problems and unhappiness?
  2. Which 20% of sources are resulting in 80% of my desired outcomes and happiness?

Most things make no difference. Being busy is a form of laziness– lazy thinking and indiscriminate action.

Lack of time is a actually a lack of priorities.

Time is wasted because there is so much time available.

Parkinson’s Law dictates that a task will swell in (perceived) importance and complexity in relation to the time allotted for its completion. It is the magic of the imminent deadline. If I give you 24 hours to complete a project, the time pressure forces you to focus on execution, and you have no choice but to do only the bare essentials. If I give you a week to complete the same task, it’s six days of making a mountain out of a molehill. Of I give you two months, God forbid, it becomes a mental monster. The end product of the shorter deadline is almost inevitably of equal or higher quality due to greater focus.

Ask yourself: am I being productive or just active?

Am I inventing things to do to avoid the important?

Focus on demonstrating results instead of showing dedication. Dedication is often just meaningless work in disguise.

Pg. 80 Q & A:


  • If you had a heart attack and had to work two hours per day. What do you do?


Not five hours, not four hours, not three-two hours. It’s not where I want you to ultimately be, but it’s a start. Besides, I can hear your brain bubbling already: That’s ridiculous. Impossible! I know, I know. If I told you that you could survive for months, functioning quite well, on four hours of sleep per night, would you believe me? probably not. Notwithstanding, millions of new mothers do it all the time. This exercise is not optional. The doctor has warned you, after triple-bypass surgery, that if you don’t cut down your work to two hours per day for the first three months post-op you will die. How would you do it?


  • If you had a second heart attack and had to work two hours per week, what would you do?


  • If you had a gun to your head and had to stop doing ⅘ of different time-consuming activities, what would you remove?


Simplicity requires ruthlessness. If you had to stop ⅘ of time-consuming activities — e-mail, phone calls, conversations, paperwork, meetings, advertising, customers, suppliers, products, services, etc. — what would you eliminate to keep the negative effect on income to a minimum? Used even once per months, this question alone can keep you sane and on track.


  • What are the top-three that I use to fill time to feel as though I’ve been productive?


These are usually used to postpone more important actions (often uncomfortable because there is a chance of failure or rejection). Be honest with yourself, as we all do this on occasion. What are your crutch activities?


  • Who are the 20% of people who produce 80% of your enjoyment and propel you forward, and which 20% cause 80% of depression, anger, and second-guessing?



  • Positive friends versus time- consuming friends: Who is helping or hurting you, and how do you increase your time with the former while decreasing or eliminating your time with the latter?
  • Who is causing me stress disproportionate to the time I spend with them? What will happen if I simply stop interacting with these people? Fear-setting helps here.
  • When do I feel starved for time? What commitments, thoughts, and people can I eliminate to fix this problem?

Exact numbers aren’t needed to realize that we spend too much time with those who poison us with pessimism, sloth, the low expectations of themselves and the world. It is often the case that you have to fire certain friends or retire from particular social circles to have the life you want. This isn’t being mean; it is practical. Poisonous people do not deserve your time. To think otherwise is masochistic.

The best way to approach a potential break is simple:Confide in them honestly but tactfully and explain your concerns. If they bite back, your conclusions have been confirmed. Drop them like any other bad habit. If they promise to change, first spend at least two weeks apart to develop other positive influences in you life and diminish psychological dependency. The next trial period should have a set duration and consist of pass-or-fail criteria.

If this approach is too confrontational for you, just politely refuse to interact with them. Be in the middle of something when the call comes, and have a prior commitment when the invitation to hang out comes. Once you see the benefits of decreased time with these people, it will be easier to stop communication altogether.

I’m not going to lie: It sucks. It hurts like pulling out a splinter. But you are the average of the five people you associate with most, so do not underestimate the effects of your pessimistic, unambitious, or disorganized friends. If someone isn’t making you stronger, they’re making you weaker.

Remove the splinters and you’ll thank yourself for it.


  • Learn to ask, “If this is the only thing I accomplish today, will I be satisfied with my day?”


Don’t ever arrive at the office or in front of your computer without a clear  list of priorities. You’ll just read unassociated e-mail and scramble your brain for the day. Compile your to-do list for tomorrow no later than this evening. I don’t recommend using Outlook or computerized to-do lists, because it is possible to add an infinite number of items. I use a standard piece of paper folded in half three times, which fits perfectly in the pocket and limits you to noting only a few items.

There should never be more than two mission-critical items to complete each day. Never. It just isn’t necessary if they’re actually high-impact. If you are stuck trying to decide between multiple items that all seem crucial, as happens to all of us, look at each in turn and ask yourself, If this is the only thing I accomplish today, will I be satisfied with my day?

To counter the seemingly urgent, ask yourself; What will happen if I don’t do this, and is it worth putting off the important to do it? If you haven’t already accomplished at least one important task in the day, don’t spend the last business hour returning a DVD to avoid $5 late charge. get the important task  done and pay the $5 fine.


  • Put a post-it on your computer screen or set an Outlook reminder to alert you at least three times daily with the question: Are you inventing things to do to avoid the important?


I also use free time-tracking software called RescueTime ( to alert me when I spend more than allotted time on certain websites or programs often used to avoid the important (Gmail, Facebook, Outlook, etc.). It also summarizes your time use each week and compares your performance to peers.


  • Do not multitask.
  • Use Parkinson’s Law on a Macro and MIcro Level.


Use Parkinson’s Law to accomplish more in less time. Shorten schedules and deadlines to necessitate focused action instead of deliberation and procrastination.

On a weekly and daily macro level, attempt to take Monday and/or Friday off, as well as leave work at 4 pm. This will focus you to prioritize more effectively and quite possibly develop a social life. If you’re under the hawk like watch of a boss, we’ll discuss the nuts and bolts of how to escape in later chapters.

On a micro task level, limit the number of items on your to-do list and use impossibly short deadlines to force immediate action while ignoring minutiae.

If doing work online or near an online computer, is convienient countdown timer. Just type the desired time limit directly into the URL field and hit enter. The http:// can often be omitted. For example:

Reading, after a certain age, diverts the mind too much much from its creative pursuits. Any man who reads too much and uses his own brain too little Falls into lazy habits of thinking.

-Albert Einstein

Most information is time consuming, negative, irrelevant to your goals, and outside of your influence.

Pg. 90 Q & A:

“Just in time” information not “just in case” information

Don’t suffer fools or you’ll become one

Get in the habit of using

“if… then” structures in your emails to eliminate unneeded back and forth.

“dear susan… has the new manufacturing shipment arrived? If so, please advise me on… of not, please contact John doe at 555-5555 or via email at (he is ccd) and advise on delivery date and tracking. John, if there are any issues with shipment, please coordinate with susan, reachable at 555-4444, who has authority to make decisions up to $500 on my behalf. In case if emergency, call me on my cell, but I trust you two. Thanks”

A schedule defends from chaos and whim

-annie dillard, winner of pulitzer prize in nonfiction 1975

The vision is really about empowering workers, giving them all the information about what’s going on so they can do a lot more than they’ve done in the past.

-bill Gates

It’s amazing how someone’s IQ seems to double as soon as you give them responsibility and indicate that you trust them.

Tim Ferriss Pg 110

You only have the rights that you fight for.

Profit is only profitable to the extent that you can use it.

A man is rich in proportion to the number of things he can afford to let alone.

-henry David Thoreau

Nobody can give you freedom. Nobody can give you equality or justice or anything. If you’re a man, you take it.

-Malcolm X

If I can do it better than an assistant, why should I pay them at all? Because the goal is to free your time to focus on bigger and better things.

The first rule of any technology used in business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to inefficient operation will magnify the inefficiency.

-Bill Gates

Unless something is well-defined and important, no one should do it.

Eliminate before you delegate.

Principle number one is to refine rules and processes before adding people. Using people to leverage a refined process multiples production; using people as a solution to a poor process multiples problema.

I am not interested in picking up crumbs of compassion thrown from the table of someone who considers himself my master. I want the full menu of rights.

-bishop desmond tutu, South African cleric and activist

Delegating tasks rules:

  1. Each delegated task must be both time consuming and well-defined. If you’re running around like a chicken with its head cut off and assign your VA to do that for you, it doesn’t improve the order of the universe.
  2. On the lighter note, have some fun with it. Have someone in bangalore or shanghai send emails to friends as your personal concierge to set lunch dates or similar basics. Harass your boss with odd phone calls in strong accents from unknown numbers. Being effective doesn’t mean being serious all the time. It’s fun being in control for a change. Get a bit repression off your chest so it doesn’t turn into a complex later.

Tools and resources:


-cancels Web for up to 8 hrs


VA for u.s. and Canada ($20/hour+)

Http:// global directory that includes U.S. (Canadian Virtual Assistant connection)


North America and international  ($4/hour+)  (search “virtual assistants,” *personal assistant,” and “executive assistant “


India  ($20-60 per month for 24/7 concierge, free one week trial) ($15/hour+) business only ($6.25/hour+) personal and business for more than one calander account

WebEx office share your clanedar online while masking personal appoints


If everyone is your customer,  no one a your customer.

Don’t sell to dog and cat lovers. Focus on how to train a German Shepard or a restoration product for antique ford’s

I not only use all the brains I have, but all that I can borrow -Woodrow Willson for information on PPC and Google ad words for Good examples of how to create a test page using testimonials from seminar attendees.

It is far better for a man to go wrong in freedom than to go right in chains

-Thomas h. Huxley

By working faithfully eight hours a day, you may eventually get to be a boss and work twelve hours a day.

-Robert Frost

On this path, it is only the first step that counts.

-st. Jean-baptise-marie vianney

Liberty means responsibility. That is why most men dread it

-George Bernard Shaw

If you must play, decide on three things at the start: the rules of the game, the stakes, and the quitting time.

-chinese proverb

Would you like me to give you a formula for success? It’s Quite simple, really. Double your rate if failure.

-Thomas j watson. Founder of ibm

There are two types of mistakes: mistakes of ambition and mistakes and mistakes of sloth

The first is the result if a decision to act- to do something. This type of mistake is made with incomplete information, as it’s impossible to have all the facts beforehand. This is to be encouraged. Fortune favors the bold.

The second is the result of a decision of sloth- to not do something-wherein we refuse to change a bad situation out of fear despite having all the facts. This is how learning experiences become terminal punishments, bad relationships become bad marriages, and poor job choices become lifelong prison sentences.

There is more to life than increasing its speed.

-Mohandas gandhi