Mojoh Gear

ROLE: Branding, Website Design, Package Design, Crowd Funding Consultant

Client: Mojoh Gear

Tools Used

Overview

Mojoh Gear is a new disc golf brand that invented a disc golf bag tripod riser. They reached out to me while they were in their prototype stages. I assisted Mojoh Gear with branding, package design, website design, crowd funding strategy, posters, and advertising. With my suggestions they made adjustments to the prototype design so that it was more modular so it could be attached to a variety of disc golf bags easily.

I also advised to run the crowd funding campaign on our own platform (www.mojohgear.com) instead of using popular options like Kickstarter or Indiegogo. Mojoh Gear met their $60,000 funding goal within our 3 month timeline and they raised a total of $80,000 in total pre-orders before the first orders where shipped.

Discovery & Research

Every identity project I take on starts with with Discovery & Research. Discovery is essential for ensuring that the client and myself are on the same page with the direction for the brand.

Brand Attributes

Brand Identity

How would your ideal customer describe you?

Innovative
Creative
Humorous

Customers

How would you describe your ideal customer?

Early Adapter
Enthusiast
Serious

Tone/Voice

How do you want to sound to your customers?

Funny
Knowledgeable
Peer in the sport

Look & Feel

How do you want your brand to look & how do you want to make your customer feel?

Sleek
Minimal
Clean
Fun

End Benefit

Why do customers need you?

Improve Professionalism
Keeps Gear Clean
Defense Against Ticks
Improved Experience

X-Factor

How are you different? What makes you memorable?

Engineered Product
Perfectionism
No cutting corners
Function & Form

Target Audience

Males 40-55 Years Old

Amateur disc golf players who possess disposable income and an unwavering passion for the sport. This demographic is eager to invest in the latest and greatest products that enhance their playing experience.

Males 15-25 Years Old

We cater to the younger disc golf pro who is constantly on the move, preferring to carry their bag rather than utilizing carts. For these individuals, ease of movement is paramount, making our disc golf bag risers an essential accessory.

Females 20+ Years Old

Tailored with the female disc golf fanatic in mind, our offerings address the specific discomfort of having one's back get dirty from bags resting on the ground.

Stylescapes

After Discovery & Research, I take the words we used to describe the brand and convert them into images. I try to make each unique to give the client enough to make a decision on the direction of design going forward.

Colorful

Bold Yellow

Natural Blend

Final Approved Stylescape

Logo Concepts

Concept 1

This concept was made to reference how Mojoh Gear's product lifts things off the ground. The "M" shape looks like a table/stool. The diamond on top helps create the illusion of the "M" being a stand and is a reference to the "mojo".

Concept 2

This type based logo mark was a creative way to show what Mojoh Gear's product does without being too literal. The O's are a nod to disc golf discs (the main equipment used in disc golf). One of the O's is on the ground and the other is sitting on top of the H similar to how Mojoh Gears Bag riser works. Separating the name into "mo" and "joh" to help with pronunciation.

Concept 3

In discovery, Mojoh Gear wanted the M to be recognizable and I wanted to try and represent the feeling of "mojo" in the logo mark. So I repeated an M shape so that it created a star burst. This concept was most liked by Mojoh Gear and was used as foundation for the final logo mark.

Final Branding

Logo Marks

The Logo Mark (the star) is designed to symbolize the spark of joy you receive when enjoying what you love to do. The 6 pointed star is created using 3 M shaped points, referencing the original products 3 legs that helped start Mojoh Gear. The line separating the letters and the star represent the energy that our products create in our customers, radiating out.

The incorporation of the "M" in Mojoh involves skillfully adapting the line from our star logo. Aligning the angles in both the star and the "M" not only establishes a visual continuity but also imparts a sense of shared lineage, unifying the two shapes with a cohesive design language.

Colors

Golden Yellow

Hex:
#FFC300
CMYK:
0 24 100 0
‍

RGB:
254 195 0
Pantone:
7548 C

Yellow

Hex:
#FFEB57
CMYK:
0 8 67 0
‍

RGB:
255 235 87
Pantone:
100 C

Gray

Hex:
#D7D7D7
CMYK:
0 0 0 16
‍

RGB:
215 215 215
Pantone:
Cool Gray 1 C

Black

Hex:
#151515
CMYK:
0 0 0 92
‍

RGB:
21 21 21
Pantone:
Black 6 C

Golden Yellow to Yellow

Yellow to White

Black To Gray

Gray to White

Typography

Illustration

To reinforce Mojoh Gear's brand identity as a symbol of "innovation" and "engineered excellence," I sought to introduce an illustration style inspired by product sketches and architectural drawings. This distinctive illustration approach, coupled with our bespoke Architectype typeface, serves to firmly establish Mojoh Gear as a brand synonymous with meticulous research, strategic planning, and precision engineering.